What Is Digital Marketing?

Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Valpak focuses on the most common types listed below.

PAID SEARCH Paid search, or pay-per-click (PPC) advertising, typically refers to the “sponsored result” on the top or side of a search engine results page (SERP). You only pay when your ad is clicked. You can tailor your PPC ads to appear when specific search terms are entered, creating ads that are targeted to a particular audience. PPC ads are flexible, visible, and most importantly, effective for many different types of organizations. They are also contextual advertisements—ads that appear when a person is searching for a particular keyword or term. Valpak can mange your PPC, help to increase your ROI on your ad spend, and help your analyze your results!

SEARCH ENGINE OPTIMIZATION Simply put, search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business. Valpak enforces the need for a well-constructed and easy-to-use website, valuable and engaging content, and the credibility for other websites and individuals to recommend you by linking to your site or mentioning it in social media posts.

CONTENT MARKETING Have you heard the expression, “Content is king?” If not, you have now. Great content is the fuel that drives your digital marketing activities: a key pillar of modern SEO, helps you get noticed on social media, and it gives you something of value to offer customers in emails and paid search ads. Valpak creates clever content that is not promotional in nature, but instead educates and inspires. Offering content that is relevant to your audience helps them see you as a valuable source of information.

SOCIAL MEDIA MARKETING People rely on social networks to discover, research, and educate themselves about a brand before engaging with that organization. You must weave social elements into every aspect of your marketing and create more peer-to-peer sharing opportunities. Valpak knows the more your audience wants to engage with your content, the more likely it is that they will want to share it. This ultimately leads to them becoming a customer. Valpak will help to influence people through Social Media to become customers.

MARKETING AUTOMATION Marketing automation is an integral platform that ties all of your digital marketing together. Without it, your campaigns will look like an unfinished puzzle with a crucial missing piece. Marketing automation software streamlines and automates marketing tasks and work-flows. Most importantly, it measures the results and ROI of your digital campaigns, helping you to grow revenue faster. Valpak effectively uses marketing automation to help you gain much-needed insight into which programs are working and which aren’t. It will give you the metrics needed to speak confidently about digital marketing’s impact on the bottom line.


Digital Marketing for Your Business!

Valpak Digital Marketing for Business Owners

Valpak of Southeast Wisconsin is a National, Full-Service Digital Agency. Our Digital Marketing Services are set up to make your business successful! Plus we have great Marketing Automation and Performance tools to help you generate a great ROI! Contact us: 414-448-1005